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Se plange lumea ca ramane fara like-uri. Ba ca pagina le creste mai putin, organic, ba ca sunt o multime de unlike-uri. 

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Inna are scaderi de 3000-4000 de like-uri pe zi, Akcent cateva sute, Citroen, Playboy Romania si Lidl Romania la fel. Totul a inceput pe 28 februarie, chiar daca primul anunt a venit pe fiecare pagina acum cateva zile si arata asa:

We’ve recently updated the way we measure how many people like your Page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts.

Apoi au postat pe blogul lor si un anunt oficial. E vorba de conturile voluntar dezactivate, nu de cele fara activitate. In plus, daca unii fani isi vor reactiva contul intre timp, Facebook promite ca le va readauga like-urile. Iata si explicatia lor completa:

Making Page Likes More Meaningful

Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.

Removing inactive Facebook accounts

There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like counts:

Business results: Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.

Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.

What to expect

Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.

Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.

Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.

Sa vedem care o sa fie strategia “social media specialist”-ilor. Sper ca nu doar Facebook Ads ci content original si crestere organica, plus accent mai mult pe engagement si mai putin pe numarul de like-uri.

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11 thoughts on “De ce scade numarul de fani pe unele pagini de Facebook?

  1. Mie unul mi se pare complet normal sa nu apara like-urile conturilor care nu sunt active. Acele like-uri sunt egale cu zero. De fapt, mai putin decat zero pentru ca trage in jos pagina cand vine vorba de reach.

  2. Eu am observat in minus doar 2-3 like-uri, deci nu e mare paguba. Cel putin nu la mine. Si nici nu am citit pe undeva ca ar fi pagini carora le-a scazut drastic numarul odata cu aceasta decizie luata de FB.

    1. Dupa cum spuneam in articol, de pe 12 martie se va simti mai bine iar INNA are cam 3000-4000 de fani in minus de pe 28 febr deja.

  3. Cel mai probabil unii ajung accidental sau fortat de dea like ca na asa e in viata, altii in schimb dau dislike pentru ca pur si simplu nu mai gasesc nimic nou sau interesant pe pagina respectiva, lumea se plictiseste rapid…

  4. Ce bine ca s-a lamurit si asta :). A fost amuzanta “criza” produsa. Pe langa faptul ca brandurile au inceput sa se intrebe “de ce”, lumea a reevaluat situatia cu engagement-ul si relevanta like-urilor pe Facebook.

    Era timpul ca Facebook sa se autoreglementeze si-n sensul asta.
    Partea cu fortatul si cu “accidental” dat like e doar un mit urban 🙂

  5. Mie mi se pare ceva normal e strict marketing fac si ei ca si google adsense , erau ft generosi la clickuri la inceput acum tre sa arunci bani multi sa mai prinzi ceva.

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