Se plange lumea ca ramane fara like-uri. Ba ca pagina le creste mai putin, organic, ba ca sunt o multime de unlike-uri.
Inna are scaderi de 3000-4000 de like-uri pe zi, Akcent cateva sute, Citroen, Playboy Romania si Lidl Romania la fel. Totul a inceput pe 28 februarie, chiar daca primul anunt a venit pe fiecare pagina acum cateva zile si arata asa:
We’ve recently updated the way we measure how many people like your Page. Pages may see a decrease in likes after March 12, when we removed likes from inactive Facebook accounts.
Apoi au postat pe blogul lor si un anunt oficial. E vorba de conturile voluntar dezactivate, nu de cele fara activitate. In plus, daca unii fani isi vor reactiva contul intre timp, Facebook promite ca le va readauga like-urile. Iata si explicatia lor completa:
Making Page Likes More Meaningful
Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.
Removing inactive Facebook accounts
There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like counts:
Business results: Removing inactive Facebook accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences.
Consistency: We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.
What to expect
Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.
Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.
Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.
Sa vedem care o sa fie strategia “social media specialist”-ilor. Sper ca nu doar Facebook Ads ci content original si crestere organica, plus accent mai mult pe engagement si mai putin pe numarul de like-uri.